The F-word(s)


There are three words that come to mind this time of year: freedom, fashion and fun.

Today marks Youth Day here in South Africa. A day dedicated to commemorate the death of hundreds of Soweto schoolchildren, who stood up against the old regime’s repressive rule.

More than 30 years later, we reap the benefits of their actions. With freedom of expression comes the freedom of being ‘you,’ and being able to dress however you feel suited. A direct consequence of being free – is confidence.

And with confidence we are able to let loose and have fun.

Emancipate yourself. Wear you. Have fun.

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